S11 E12 - Will Herman: How Do You Figure Out Equity Distribution? (Season Finale)

I can tell you from experience with my first company - you should never do a 50/50 founder equity split. Or any math breakout that gives all cofounders equal ownership for that matter. But what should the distribution be? And how does that change when you bring on investors or employees? This area is one of the biggest aspects that most founding teams overlook, and ultimately have messy fights and sometimes fallouts down the road. What better expert to bring in for this conversation than the man I call the Tom Brady Of Entrepreneurship, Will Herman. Will has invested in over 70 companies, he's a 5x entrepreneur with 2 IPOs and 3 acquisitions, a Techstars mentor, and co-author of the book I recommend to every founder, The Startup Playbook. He's been around the block and seen the equity issue come up all too often. In this conversation he shares a path toward dealing with equity and getting it right upfront.

Head to startuphypeman.com/articles/will-herman-podcast for a bonus blog post written by Will where he breaks it down even further.

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