The Bunker – News without the nonsense

The PR dark arts explained: 'I got dictators and oligarchs the news stories they wanted'

Oct 1, 2024
Phil Elwood, a former PR operator turned author, pulls back the curtain on the shadowy world of public relations for authoritarian regimes. He reveals how he crafted favorable narratives for dictators and oligarchs, including wrestling media coverage during the controversial World Cup bid. With candid reflections on his regrets and the ethical dilemmas faced in PR, Elwood shares insights on the intersection of power, media ownership, and personal redemption, all while navigating his own mental health journey.
Ask episode
Chapters
Transcript
Episode notes