7 Figure Entrepreneur EP 119: How To Automate Creative Production & Testing To Increase ROI On Meta
Mar 19, 2025
Ethan Harris, an affiliate marketing expert who revolutionized his career by mastering automation, shares invaluable insights from his journey. He dives into the importance of using AI to streamline ad workflows and effectively test creatives. Discover his proven bidding strategies that led to impressive daily ad spends and why Video Sales Letters offer a creative edge in lead generation. Harris emphasizes the need for continuous innovation and community support in navigating the challenging landscape of online advertising.
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Dropshipping Journey
- Ethan Harris started dropshipping with student loan money, quickly succeeding with TikTok leggings.
- After initial success, he lost profits due to rising ad costs and lack of creative testing.
Automate Ad Workflows
- Automate repetitive ad tasks like metadata wiping and video editing using AI tools.
- Use ChatGPT to generate scripts and learn about tools like FFmpeg for automation.
Creative Testing Strategy
- Create multiple script variations for hooks, intros, and bodies to test different combinations.
- Prioritize quantity for initial Facebook testing, focusing on script concept over visuals.