7 Figure Entrepreneur
EP 119: How To Automate Creative Production & Testing To Increase ROI On Meta
Mar 19, 2025
Ethan Harris, an affiliate marketing expert who revolutionized his career by mastering automation, shares invaluable insights from his journey. He dives into the importance of using AI to streamline ad workflows and effectively test creatives. Discover his proven bidding strategies that led to impressive daily ad spends and why Video Sales Letters offer a creative edge in lead generation. Harris emphasizes the need for continuous innovation and community support in navigating the challenging landscape of online advertising.
26:33
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Quick takeaways
- Ethan Harris emphasizes the importance of automating ad workflows using AI to streamline creative production and improve campaign efficiency.
- He illustrates how simplifying ad accounts and focusing on quality creatives, rather than numerous duplicates, can enhance overall performance and ROI.
Deep dives
Successful Start in Dropshipping
The speaker shares an impressive trajectory in dropshipping, starting in 2019 with an initial investment from student loans. He experienced immediate success, earning $2,000 in his first month, followed by $20,000 and $160,000 in subsequent months, largely due to a winning product known as TikTok leggings. Despite this rapid climb, he admits a lack of preparedness for sustaining growth once his ads stopped performing, revealing his limited experience with tests and creatives. This highlights the unpredictable nature of dropshipping and the importance of having a strategy in place beyond initial success.
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