In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way?

What if you simply don't want to, or don't feel comfortable putting yourself out there?

In this episode, Tazmin is joined by Veruska Anconitano, a global growth and international expansion consultant who has built a thriving business without relying on personal branding or constant visibility. She shares how she did it and (more importantly) why it works.

About Veruska:

Veruska, is a global growth and international expansion consultant specialized in multilingual SEO, globalization/internationalization, localization strategy, and go-to-market planning for complex, cross-border businesses. For over 20 years, she's helped companies grow internationally. She speaks multiple languages, holds a Master’s in Data Science, and has an academic grounding in sociology, sociolinguistics, and AI (LLMs), which gives her the ability to translate human behavior into actionable, scalable growth strategies. She's technical and loves working with dev teams: analyzing, diagnosing, and solving SEO and localization issues, addressing workflow and tooling inefficiencies, and building automation pipelines. She codes in multiple languages (💕 Python) and feel just as comfortable building workflows or auditing code-heavy international sites as she does leading cross-functional global teams.

Where to find Veruska:

Veruska's Website

Veruska Anconitano on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

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Today’s episode is brought to you by Clear Narrative Media

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Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.

Dedicated to assisting you with all your marketing, content and strategy needs.

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Resources used for episode

Ikigai Training

Copyright 2025 Sarah & Tazmin

New Season, Same Scandoval (VPR, RHOM, & RHOBH!)