AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Hustle Daily Show
Beyond broken: why the plant-based meat hype is over
Mar 3, 2025
The hosts delve into the dramatic fall of plant-based meat companies like Beyond Meat and Impossible Foods, revealing a sharp decline in market confidence. They discuss the industry’s challenges, including taste, cost, and consumer appeal. The conversation highlights the struggle for sustainability and funding in an evolving market. Political controversies and diminishing investments further complicate the future of alternative proteins. It's a fascinating look at a once-hyped industry now facing tough realities.
14:03
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The dramatic decline of Beyond Meat's market cap highlights the critical challenges of overvaluation and sustaining consumer interest in plant-based meats.
- A shift in consumer preference towards more affordable and tastier traditional protein options complicates the growth potential for fake meat companies.
Deep dives
Decline of Plant-Based Meat Companies
The plant-based meat industry, once seen as the future of protein consumption, is facing significant challenges as key players like Beyond Meat experience a steep decline in market value. After recording a valuation of $10 billion shortly after its IPO in 2019, Beyond Meat's market cap has plummeted to roughly $245 million, highlighting a dramatic fall from grace. This decline is attributed to multiple factors, including overvaluation during its initial hype phase and a subsequent inability to sustain interest and funding. Other companies in the sector, such as Willicroft and Sundial Foods, have also shuttered due to funding difficulties, underscoring the precarious nature of the industry as it grapples with a shifting market landscape.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode