In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Howard Ro (Tesla) to discuss the life cycle of product development, where to focus your attention to in whichever product development phase, identifying what should be considered valuable and what’s not, and tackling product management while maintaining a work-life balance.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
02:27 The importance of the product development life cycle
06:29 Two points of view on the general concept of a product life cycle
09:09 Five D’s of a product life cycle
15:25 Asking a lot of questions help determine exactly where to focus on
17:57 Getting a clear idea if a problem is worth solving
19:47 Initial ideation and operating without boundaries
21:14 When there is tension and no easy answer
27:12 Different organizations have different structures and different expectations
31:11 Within the applications, what is truly valuable and what is not?
34:22 Focus on what's the core problem and what you're going after
39:26 Ensure that everybody is aligned to the common goals
43:16 Find a balance between the user outcome and stakeholder outcome
48:51 Bringing focus back to what you need to do
51:05 Work-life balance: assess or associate your happiness with impact
58:52 If you want to succeed as a PM, own the job
01:00:04 Don’t try to be everything for everyone

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