Deconstructing the world of influencer marketing: Lessons for public affairs campaigns

As policy professionals and corporate communicators aim to tap into new markets and expand their reach, they're increasingly looking to tap into the influencer landscape. But this brings with it a host of questions: How should brands and issue advocacy campaigns leverage influencers? What are the risks? Can audiences trust the authenticity of influences? And, what's next for influencer culture? 

Join us for this week's episode of What's at Stake, as Penta Partner Andrea Christianson chats with fellow Penta Partner Lauren Wolfson and D.C.-based influencer Sarah Phillips of 52 Thursdays, a popular style and fitness channel. Lauren offers insights on how brands can harness the power of influencer culture, and Sarah shares anecdotes from her decade-long experience in the influencer space. From understanding how to vet influencers, to exploring the phenomenon of "de-influencing," you won't want to miss this episode.