In the late '90s, Joe Magliocco made a small investment to become the sole owner of the Michter's whiskey trademark, a historic brand originally founded by a Swiss Mennonite farmer in the 1700s that had since fallen into obscurity. The trademark only cost Magliocco $245 to snap up at a time when consumers and distributors wanted nothing to do with the category. Thanks to a sound strategy, great team building, and a meticulous method of production, the revitalized brand was named The World's Most Admired Whisky by Drinks International.

The Park Street Insider Podcast is pleased to welcome one of the industry's top-tier brand-builders, Joeseph Magliocco, to discuss his journey developing a forgotten entity into a global phenomenon. The two discuss the key decisions that helped to elevate the brand, and development of the whiskey segment in the U.S.

Featured Guests:

Joeseph J. Magliocco, President, Michter's

Mentioned in this episode:

Michter's

More from Park Street.

Want to stay in the know about new episodes from the podcast? Sign up for episode email alerts.

Sign up for our Daily Industry Newsletter.
Sign Up for our Monthly Newsletter.

Check out Park Street's Guide to Getting Started in the U.S. Market

Follow us for more industry insights on

TLE 146 - Postseason