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The copywriting course was born out of the speaker's experience with writing engaging emails that garnered positive responses from readers. Starting with a course on the behind-the-scenes of a muse business, the speaker transitioned to focus on copywriting after building a successful copywriting course from the engaging emails created for AppSumo.
The podcast delves into the AIDA formula in copywriting, emphasizing the importance of capturing Attention, generating Interest, instilling Desire, and prompting Action. The speaker demonstrates the power of using this formula by providing an example that convinces listeners to consider how drinking water before a workout could enhance their muscle-building potential.
The application of the AIDA formula isn't limited to sales but extends to various aspects of life, including dating profiles. By focusing on engaging the audience's attention, interest, desire, and prompt action, one can effectively communicate ideas and influence others in a compelling manner, as discussed in the podcast.
The copywriting course offers not only theoretical lessons but also hands-on practice through critiques, forums, and office hours. Students have the opportunity to apply copywriting principles, receive feedback from experts, and refine their writing skills by actively writing and honing their craft, leading to improved engagement and impact in their written content.
Investing time in improving writing skills by refining different types of written materials, from sales emails to product pages, leads to significant performance improvements. The podcast stresses how small enhancements in writing quality can yield compounding positive results. Additionally, the discussion explores the speaker's average day, involving meetings with employees, social media engagement, and content creation processes, emphasizing the dynamic and varied nature of work routines.
The podcast discusses various productivity strategies such as breaking down tasks systematically, rotating work environments like libraries for enhanced focus, and leveraging social pressure for motivation through public accountability measures for major projects. Furthermore, using techniques like phone distractions limitation and incorporating focus mode on devices are highlighted as effective productivity tools. The speaker emphasizes self-discipline and innovative methods to maintain work productivity.
In terms of financial investments, the podcast advocate for diversified portfolios, including stable giants like Amazon, Google, Apple, Microsoft, and Facebook. The speaker also mentions cryptocurrency holdings in Bitcoin and Ethereum, alongside a strategic investment in S&P 500 index funds for long-term growth. Moreover, the discussion delves into personal growth investments, where allocating 30% of income towards continuous learning and self-improvement forms a vital part of the podcast host's financial strategy.
In this today’s episode, Patrick Donley (@JPatrickDonley) sits down with Neville Medhora to hear about his early adventures into online businesses and how that led to creating online courses including the Copywriting Course. You’ll also learn about his early experiences in day trading, how Warren Buffet changed his mind about investing, how to capture anyone’s attention with the AIDA Method, how he structures his own portfolio and so much more!
Neville Medhora runs Copywriting Course where 1,000+ business owners get trained on writing better emails, newsletters, landing pages and social media posts. He's been involved with AppSumo, TheHustle, Copy.ai, and a host of other internet businesses.
Neville learned to invest in college with spare money made from side projects, and quickly learned the perils of day trading, and the reward of long-term investing.
IN THIS EPISODE, YOU’LL LEARN:
00:00 - Intro
02:45 - What Neville’s path was like during and after college.
05:39 - How he arranged to meet Michael Dell and other famous people.
10:07 - What his early experience in day trading was like.
15:49 - Why he started a financial blog and the doors it opened for him.
17:42 - How he got connected with Noah Kagan and Sam Parr.
21:56 - How he first got involved with copywriting and how he learned it.
33:13 - How to capture someone’s attention with the AIDA process.
38:23 - What someone would learn in Neville’s copywriting course.
41:30 - What a typical day looks like for him and how he spends his time.
43:52 - What are some of the “crazy experiments” Neville has done.
51:09 - What Neville’s productivity hacks are.
55:58 - How to think about your own death to plan and live your life.
64:08 - How Neville thinks about living a good and happy life.
67:04 - Why you shouldn’t be 100% content.
68:55 - How he structures his own portfolio.
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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