When it comes to sustainable action, we tend to label behaviors as either/or: Either we're acting in a way that's "eco-friendly" or ..., well, not. But some lifestyle tweaks are greener than others: When time, energy, and funds are finite, where's the best place to focus our efforts?

On today's show: A conversation with Sam Schreiner about the 4 categories of sustainable action - with a hefty dose of data-driven analysis to boot.

Here's a preview:

[7:00] 0.1 versus 1.0 makes a big difference! 5 examples of high impact efforts

[20:00] The privilege problem: Why are high impact behaviors also often high cost?

[27:00] Let's chat about low impact efforts. Do they matter?

[31:00] Gateway drugs and ripple effects: Here's why its impossible to quantify a lifetime's-worth of intention

Resources mentioned:

University of California Berkeley CoolClimate Calculator
Project Sunroof
Episode #330: The Big Fix
Episode #253: Everything Eco-Minimalist Birthdays
Ecosia
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The Impact-Effort Tradeoff