In this episode of the Cold Calling Podcast, Kevin Hopp joins Collin as he speaks to a prospect who expressed genuine interest in exploring podcasting as a way to drive revenue. They talk about a range of topics from podcast success basics and the added value of working with Salescast.
More junior reps would "go down the rabbit hole" and answer each question point by point. Kevin recommends what Collin did which is to lock in a meeting instead of turning the cold call into a discovery call.
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The Cold Calling Podcast