72: Innovating Your Agency Revenue Model

90% of consultants and agencies in the US are between $300,000 and $3 million in revenue.

 

If you’re in that bucket and you’re listening to this, what would you do $1 million of free flowing cash flow each year?

 

If you don’t think that’s possible, you’re probably stuck in a traditional agency revenue model.

 

In this episode of The Innovative Agency, I interviewed Jeff Pedowitz, President and CEO at the Pedowitz Group, about innovation around agency pricing models.

 

What we talked about:

- What’s broken about the traditional revenue model

- How value-based pricing works

- 3 myths that keep agencies from unlocking passive revenue

- Salons and tiered subscriptions

 

Check out this resource we mentioned during the podcast:

- Pedowitz Group’s Revenue Marketing University

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.