TubeTalk: Your YouTube How-To Guide How To Convert YouTube Shorts Viewers To Long Form
Apr 25, 2024
YouTube Shorts legend Jenny Hoyos shares insights on converting short video viewers to long-form content consumers. Topics include storytelling techniques, video structure, balancing value and breathing space, building viewer loyalty, and monetization opportunities on YouTube.
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Schedule Content Like A Business
- Treat YouTube like a business by scheduling uploads and sticking to a regular day and time.
- Prioritize consistent, repeatable quality over perfection to maintain momentum.
Leverage Your Unique Background
- Find a unique twist or audience niche that leverages your background to avoid crowded formats.
- Jenny spotted that finance content for kids was underserved and used her personal angle to fill the gap.
Build Concise, Foreshadowing Hooks
- Make hooks concise (under ~3 seconds), visually strong, and foreshadow the payoff to maintain retention.
- Design hooks that work on mute and promise what the viewer will see by the end.