Susan Baroncini-Moe is the founder and CEO of Business in Blue Jeans, a business and marketing consulting firm based in Indianapolis, Indiana. She has worked with clients on four continents, in both profit and non-profit industries, with startups and growth companies, in all different industries, and has been mentoring entrepreneurs and small business owners for over fifteen years. We talk about some lessons from Susan’s new book Business in Blue Jeans.

Covered in this episode:

• Business in Blue Jeans – What it really means
• Designing your work style
• Brain Junk – If you don’t deal with brain junk before you get into your business, it will manifest itself
• Grasshoppers and Giants
• Positive Equivalents
• The List of 100
• Rescue Time

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