How did three college-aged brothers launch a coffee start-up and become the fastest-growing food and beverage company in the country? Join Jimmy DeCicco, CEO and oldest brother at Super Coffee, in a journey back to how it all started.
Jimmy reveals how the brothers have assumed specific business roles within the company and how they've managed to connect to A-Rod, J-lo, and other celebrities who have invested in their idea.
He also speaks about the importance of building an ethical statement to scale your business successfully and the impact that hiring an Ethicist has had on the organization.
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