The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 168: Tom Miller, sales leader and author of Call Your Shots - knowing your value
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Tom Miller is a multi-time cybersecurity sales leader and currently the Chief Gravity Officer at Human Security. Along the way he has learned a lot about what it takes to bring a product to market successfully.
In this episode you will learn:
- Why value is ephemeral
- The 3 types of value (2 of which are often ignored)
- Using Tiger Woods to understand the layers of value
- The traps that many companies fall into when it comes to understanding their value
- One thing we can learn from Michaelangelo to do with undercovering value
Tom’s book, “Call Your Shots” is available on Amazon
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