

S13 E25 Wharton Vice Dean Lori Rosenkopf on Redefining Success Beyond the Unicorn Myth
Jul 10, 2025
Lori Rosenkopf, Vice Dean of Entrepreneurship at Wharton and author of Unstoppable Entrepreneurs, challenges the notion that success is tied to venture capital and unicorns. She shares seven diverse paths to value creation, emphasizing the importance of relatable role models for innovation. Lori discusses how embracing an empathetic leadership style transformed her career and highlights how today's entrepreneurs value impact alongside profit. If you’re seeking alternative routes to success, this conversation is a vital guide.
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Role Models Unlock Entrepreneurial Ambition
- Role models shape who becomes an entrepreneur by expanding perceived possibilities.
- Broadening public examples increases diverse entrepreneurial activity.
Unicorns Are Not The Whole Economy
- VC-backed unicorns are a tiny slice of total value creation.
- Defining entrepreneurship as value creation through innovation reveals many overlooked paths.
Poogee: From Reselling Candy To Eight Figures
- Poogee began selling his marketing skills and scaled to an eight-figure digital marketing firm.
- He later sold the business and built a portfolio around his expertise.