58. [Subscriptions] How to know what content to share in free vs. a paid subscription

I had a great question from Michelle on how to know what content to give away free vs. paid when you sell a premium content subscription. 

My response includes an example I heard from Josh Spector, who believes paid content should be different than the free content, not just more of the same. 

His subscription outlines his exact processes for doing what he does, and his free content includes more general advice and curated links.

The differences may seem subtle, but the content style is sufficiently different and valuable, which makes it easy for him to know what to share when. 

This approach also allows him to talk about the same ideas but in a different, more valuable format for his paid subscribers.

I also talk about how Stratechery does the "more of the same content" model but also sells the audio recordings via private podcast, making the paid version that much more valuable to those who prefer to listen. 

Lastly, I talk about how this group is a different format (audio) than my free stuff (text and a free interview podcast coming soon). I also explain how it's different from a typical subscription in that it has community and resources, making it more of a membership.

Anyway - hope this helps if you're thinking of starting your own subscription.

Yours,

—k