The PR Breakdown with Molly McPherson 240: Between Spin and Wag the Dog: Uncovering the Dark Arts of PR and Perception Management
In today's episode, we delve deep into the realm of public relations (PR) and perception management. Step behind the curtain with us as we uncover the hidden strategies and tactics that PR professionals and Hollywood publicists employ to shape narratives and mold public opinion.
Join your host, Molly McPherson, as she ventures into the realm of crisis management, where PR professionals truly showcase their mettle. From high-profile scandals to corporate disasters, we examine real-life case studies and unveil the perception management strategies used to regain control and salvage reputations.
Throughout the episode, we emphasize the profound impact perception has on shaping public opinion. Explore how the power of perception can shape our reality, often blurring the lines between fact and fiction. Through thought-provoking discussions, we aim to unravel the complexities and ethical dilemmas faced by those working in PR and perception management.
Whether you're a pop culture enthusiast, a curious observer of media manipulation, or simply interested in understanding the forces that shape our perceptions, this episode will captivate your attention and broaden your understanding of the fascinating world of PR.
Key Points From This Episode:
- What is the definition of "Wagging the dog?"
- Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 1
- Molly's TikTok about the PR spin surrounding Kevin Costner's divorce: Part 2
- Ben Affleck and Jennifer Lopez's relationship strife: what's the PR spin?
- Describing the positive and negative aspects to PR spin.
- PR spin used
If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.
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