Channels with Peter Kafka
The Business of Taylor Swift
Sep 12, 2023
Taylor Swift, one of the most profitable singers of this generation, discusses the business of her music, her connection with fans, and her industry expertise. The podcast explores her success in the music industry, her involvement in her own business, and the relationship between venues, Ticketmaster, and consumers in ticket purchasing. It also introduces a sponsor, DraftKings, and their Rainmakers football game.
26:17
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Quick takeaways
- Taylor Swift's ability to connect with audiences on a personal level through her own songwriting and relatable narratives has been a key factor in her immense popularity.
- Taylor Swift's involvement in the creative and business aspects of her career, and her hands-on approach in decision-making, has contributed to her success as a shrewd business person.
Deep dives
Taylor Swift's Phenomenal Success in the Music Industry
Taylor Swift has become an iconic figure in the music industry, generating immense popularity and financial success. One key factor contributing to her fame is her ability to connect with audiences on a personal level. Unlike many pop stars, Taylor writes her own songs, often rooted in personal experiences, which resonates with her fans. Additionally, she has successfully transitioned through different musical eras, from country to pop to folk, maintaining her signature melodic style. This versatility and consistency have endeared her to a wide range of listeners, propelling her to the top of her game for over a decade.
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