#130 Storytelling to drive change for NFPs (ft. Gurpreet Bhatia)

In the crowded and competitive world of Not-For-Profits, how do you cut through the noise, move hearts, and inspire action?

In this powerful episode, we chat with Gurpreet Bhatia, Regional Communications Director for Asia at Heifer International, about the art and impact of storytelling in the nonprofit space. Gurpreet explains why storytelling is the soul of effective NFP communication and how real stories can drive funding, build connection, and spark meaningful transformation.

She shares her storytelling strategies, including a simple but powerful story arc, and talks through one incredible story of a woman whose life—and entire community—was transformed. The episode also explores the role of AI in comms, the importance of human-first language, and why empathy, dignity, and listening matter more than ever.

Whether you're in a lean comms team or just starting out in nonprofit storytelling, this episode will reignite your passion for the work we do.

Tune in now and learn how to tell stories that truly matter.

Links mentioned in this episode:

• Gurpreet’s LinkedIn
• Bihani Womens Cooperative story
• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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