Episode 622: How a New Niche Created a 60K Launch and Breakthrough in Building a Life By Design with Mari Valgma
May 31, 2023
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Mari Valgma shares insights on her $60,000 launch in a unique niche. She discusses expanding markets, automated processes, and successful live launches. Learn about her personal growth, unexpected business surprises, and advice for overcoming obstacles.
Success in niche marketing by expanding to diverse regions and offering specialized training in English.
Achieving significant revenue growth through scalable automated webinar launches and introducing new profitable training concepts.
Deep dives
Insights on Expanding Niche Market Reach
Mari Vogma shares her journey of success in the dog agility niche market, teaching handlers techniques for agility obstacles. Initially focusing on the US market, she expanded her reach to Europe, Australia, and Southern Africa. By offering specialized training in English, she attracted a diverse audience of dog enthusiasts, demonstrating the effectiveness of targeted niche marketing.
Transition to Automated Webinar Launches
Through a shift to automated webinar launches, Mari improved her business scalability and productivity. By prerecording webinars, she reduced time constraints and increased revenue. This transition allowed her to consistently generate revenue, reaching milestones from 8K to over 20K a month, showcasing the power of efficient automation strategies.
Successful Launch of New Training Concept
Mari introduces a new training concept, 'movement puzzles,' which garnered substantial interest and sales. By launching with minimal preparation and leveraging webinars effectively, she achieved remarkable success, accumulating over 25K in revenue. The audience response and testimonials showcased the impact of this innovative training approach.
Personal Transformation Through Resilience and Business Growth
Amid personal challenges and health issues, Mari's resilience and determination led to business and personal transformations. Overcoming financial struggles, health conditions, and family loss, she found success through Business By Design. Mari's story emphasizes the importance of perseverance, self-belief, and aligning business strategies with personal values to achieve holistic growth.
This case study episode is part of a new series we’re doing where we’re bringing back a few Business By Design students who were past guests on the podcast to see what they’ve been up to in their businesses! We’re kicking things off today with Mari Valgma, and you’re going to hear not only how she recently had a big $60,000 launch, but how she’s keeping everything so simple in the very unique niche she operates in!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore and @the.moving.canine.
The Rise of the Digital CEO is coming June 1st! To join the priority notification list and to be the first in line when the doors open, go to www.jameswedmore.com/rise!
In this episode you’ll hear:
A recap of Mari’s last year and what it’s been like to expand in the English market
The ways in which Mari changed her the processes in her business to make it fully automated
A look at the new offer she is launching and how she used a 3-part live launch to achieve incredible results in her most recent launch
Mari’s biggest takeaways with her business that she wants to share with listeners
How BBD has changed her, in more ways that just making more money
A story about some unexpected things that have happened in her business that surprised Mari and has allowed to connect even more with her audience
Her advice for anyone facing obstacles in life and business, based on what she has overcome on her journey