The Innovation Misstep. Redirecting Focus for Meaningful Outcomes: Cris Beswick

In this episode, Siân Harrington speaks to innovation expert Cris Beswick about misconceptions about innovation and how the way we approach it today is not delivering the outcomes businesses want.

Cris emphasises that innovation is not just about new products or technology. He defines innovation as the introduction of new or different solutions that solve genuine problems and add value.  He highlights the importance of innovation in today's rapidly changing business landscape and explains why it is crucial for organisations to focus on it.

Cris also addresses the challenges in approaching innovation, the role of leadership and the need for a culture of innovation. And he shares practical steps for leaders to foster innovation within their organisations.

Key takeaways:

• Innovation is not just about new products or technology; it is about introducing new or different solutions that solve genuine problems and add value
• Innovation is vital for organisations to thrive and stay competitive in today's rapidly changing business landscape
• Organisations needs to focus on how owns, drives and contributesto the innovation agenda
• Why does everyone blame the 'permafrost' middle manager? Managers are frozen by the system around them
• Innovation should not be limited to a specific department or team; it is a capability that should be embraced by everyone in the organisation
• You can't build a culture of innovation, so what do we mean by that phrase? Building a culture of innovation requires a clear purpose, conscious leadership decisions and alignment of processes, practices, behaviours and culture
• Why HR needs a seat at the innovation table
• Practical steps you can take to become more innovative.

About Cris Beswick

Cris Beswick is a leading thinker and strategic advisor on innovation leadership and culture and a pioneer in the field of measuring corporate innovation maturity. He’s the co-founder of innovation advisory firm Outcome and best-selling author of Building a culture of Innovation.

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