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The Naked, Wet Phone Call
- Matthew Dicks describes getting a call while naked and wet that his wife and children were in an ambulance.
- He immediately dresses frantically and drives to the hospital, fearing he wasn't there to help.
Prioritize A Strong Beginning
- Craft a strong opening to promise your audience their time will be well spent.
- Spend heavy effort on the first 12–60 seconds to create curiosity and set tone.
Prime The Audience With A Heads-Up
- Use preview lines to prime listeners for a remarkable moment and keep them listening.
- Give a clear hint you are about to say something important to increase engagement.