The Internal Marketing Podcast Episode #25 - Employees: Your External Comms Superpower (with Mike Klein)
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ABOUT MIKE
Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research and measurement. With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Mike has worked with large organizations in the US and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the US Department of Transportation. He is the founder of #WeLeadComms, a daily global recognition program for communication leaders, and is a certified Strategic Communication Management Professional.
Website: www.changingtheterms.com
Article: what to do with a recession coming: https://www.linkedin.com/pulse/theyre-saying-r-word-again-its-time-comms-pros-saddle-mike?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B%2FZjjUpxZTb%2BwpN2cy8%2FYgw%3D%3D
ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)
Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)
Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .