Best Story Wins AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Jan 15, 2026
43:04
Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output.
In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).
We also explore:
In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).
We also explore:
- The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategy
- Why AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)
- How “first paragraph” becomes the new “first page” in a voice-first world
- The underrated power move: fixing brand misalignment across directories and third-party sources
- Why YouTube and timecodes may be the most practical AEO play hiding in plain sight
- And much more.