Series 1, Episode 36: Surely Political Correctness is not actually good for creativity? With Professor Jack Goncalo, University of Illinos at Urbana-Champaign.

In a 2015 article, Professor Jack Goncalo and colleagues explored the impact of “political correctness” on creativity in work groups. At the time the findings – that political correctness is actually good for creativity - were so controversial that the article was rejected numerous times before finally being published in the leading journal in the field.So why – and how – is political correctness actually good for creativity? We explore this and more with Professor Goncalo.Article link: https://journals.sagepub.com/doi/abs/10.1177/0001839214563975Jack Goncalo is Professor of Business Administration and the Robert and Helen P. Seass Faculty Fellow at the Gies College of Business, University of Illinois at Urbana-Champaign. Prior to joining the University of Illinois, he was Professor of Organizational Behavior at the Cornell University ILR School where he was the Proskauer Professor.Professor Goncalo’s research is focused on individual and team creativity, the evaluation of new ideas and more recently, the dark side of engaging in creative work. His research spanning the fields of Management and Psychology has been published in leading academic journals and been featured in numerous media outlets such as CNN, Time Magazine, The New York Times and Forbes Magazine.

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