Channels with Peter Kafka How The Try Guys survived going viral
Aug 24, 2023
Zach Kornfeld, one of the founding members of The Try Guys, talks about the origins and growth of the Try Guys, their branding and approach, expanding the brand with new talent, transitioning from YouTube to traditional media, the impact of the writer strike and rise of TikTok on content creation, and navigating sustainability and engaging with the audience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Branding and Approach of the Try Guys
02:06 • 12min
Expanding the Try Guys Brand and Long-Term Growth
14:12 • 3min
Transitioning from YouTube to Traditional Media
17:02 • 3min
The Impact of the Writer Strike and Rise of TikTok on Content Creation
20:30 • 10min
Navigating Sustainability and Engaging with the Audience
30:34 • 3min