Channels with Peter Kafka
How The Try Guys survived going viral
Aug 24, 2023
Zach Kornfeld, one of the founding members of The Try Guys, talks about the origins and growth of the Try Guys, their branding and approach, expanding the brand with new talent, transitioning from YouTube to traditional media, the impact of the writer strike and rise of TikTok on content creation, and navigating sustainability and engaging with the audience.
33:35
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Quick takeaways
- Navigating algorithms intelligently is crucial for content creators to grow their audience without alienating core fans.
- Transitioning from employees at BuzzFeed to their own independent company allowed The Try Guys to pursue their brand's full potential.
Deep dives
The Try Guys: From YouTube Show to Independent Content Creators
The podcast episode features an interview with Zach Cornfeld, one of the members of the YouTube group, The Try Guys. They started as a show where they tried unfamiliar things and became a successful YouTube company. The Try Guys focus on creating comedic content that combines their amateur experiences with expert guidance. The group has found success on YouTube, with millions of subscribers, and has diversified their content to include comedy cooking shows and other series. They discuss the challenges of being a YouTuber, the evolving landscape of digital media, and the possibility of expanding their brand and audience in the future.
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