In Episode 93 of the "Leadership in Manufacturing" podcast, host Sannah Vinding engages in a captivating discussion with Maryellen Stack, the director of marketing communication for Sager Electronics. Together, they explore the significance of providing a seamless customer experience and adapting to new digital habits, particularly in the context of a company's website. Maryellen sheds light on the evolution of marketing in the manufacturing industry, from traditional approaches to the integration of social media, video, and podcasts. She emphasizes the importance of collaboration between sales and marketing, driven by the pandemic, for a cohesive customer strategy and the development of effective CRM systems. Join us for an insightful conversation that delves into the essence of modern marketing strategies, customer-centric approaches, and the impact of continuous learning and mentorship in shaping future industry leaders. Leadership In Manufacturing Podcast - Episode 93 You can reach Maryellen here: https://www.linkedin.com/in/maryellenstack/ Stay Ahead, Stay Informed: Get Your Leadership Boost! Sign up for our Newsletter:: https://leadershipinmanufacturing.com/newsletter/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024. Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/