The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow.
In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, the difficulty of brand-building for performance-focused brands, the compounding impact of "brand patience," and more.
We also talked about the importance of training, and Magic Numbers offers a couple of courses: "Scaling Up," which is all about helping marketers balance their performance and brand marketing efforts, and "Data Works," which focuses on using data compellingly and persuasively.
Both courses can be found here.
https://magicworks.training/
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising