"I'm selling unapologetically through the whole thing and that's something I've really had to work on and work towards." - Christina Edwards
Jess and I just sat down with Christina Edwards for this episode that will light a fire under your consulting business. Christina has built a multiple six-figure nonprofit consulting firm over the last 15 years by unapologetically embracing abundance in all its forms. If you're ready to stop playing small in your business and start embracing abundance, listen to this episode. Christina will inspire you to claim what you're worth, follow your passion, and get comfortable with being different. The opportunities are endless if we have the courage to color outside the lines.
Key Highlights:
- Sell unapologetically. Don't be afraid to talk about what you're selling and promote your offers often.Staying consistent with selling is the key to growth. If it turns some people off, so be it—your true people will appreciate the value.
- Find your sweet spot. Whether it's high-ticket or low-ticket, courses or one-on-one work, choose what lights you up and go all in. There's room for us all, so don't get caught up comparing yourself to what others are doing. Focus on what works for YOU.
- Build your list and turn up the volume. Email marketing has been essential for scaling my business, and the more you email, the more opportunities you will have to serve. Don't be afraid to be visible and share your message loudly and often. The right folks will tune in.
- Collaborate for growth. Look for partnerships with other consultants to get in front of new audiences. Make it easy for them by handling the details, and be generous with commissions and bonuses. Successful collaborations are a win-win.
- Keep learning and embracing your "weird." The path of a nonprofit consultant is one of constant evolution. Learn from those further along, but also trust your instincts. Your unique experiences and perspective are what allow you to serve in a way no one else can.
Be unapologetic and confident in selling your products or services. It’s essential to have a belief in the value of what you are offering and to not shy away from promoting it to your audience.
Find Us Online: https://www.confessionswithjessandcindy.com/
Connect with Christina Tzavaras Edwards:
Splendid Consulting: www.splendidatl.com
Linkedin: https://www.linkedin.com/in/christinatza/
YouTube: https://www.youtube.com/channel/UCphQIax9fJdZ6t77EnPVp4A
Connect with Cindy:
Cindy Wagman Coaching https://cindywagman.com/
The Good Partnership https://www.thegoodpartnership.com/
Connect with Jess:
Out In the Boons: https://www.outintheboons.me/
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Confessions with Jess and Cindy