As game companies become desperate for growth, what are the different strategies they will pursue?
Zynga, Applovin, Skillz, and Jam City represent 4 different growth paradigms in F2P gaming. This week I discuss their different approaches to growth and the potential risks these companies face.
LINKS:
- Joseph Kim, CEO LILA Games
- LILA Games: We're Hiring! Especially Systems & Economy Designer, Product Manager, and Level Designer!
- GameMakers YouTube Channel
