How to Perfect the Recipe to a Lasting Brand with Tieghan Gerard, Four-Time Cookbook Author and Founder of Half Baked Harvest

This week on SUPERWOMEN, I’m joined by Tieghan Gerard, founder of the beloved food brand and blog Half Baked Harvest. Powered by homegrown creativity, consistency, and a deep love for beautiful, nourishing food, Tieghan started documenting her recipes and eventually, Half Baked Harvest was born. With four bestselling cookbooks and millions of fans, she’s turned persistence into her superpower.

But beneath the dreamy food photos is a savvy entrepreneur who’s learned how to scale, sustain, and evolve in an ever-changing digital world. From launching products to growing her team, slowly but surely, Tieghan shares the behind-the-scenes challenges of delegation, burnout, and learning to loosen her grip without losing her vision. She’s refreshingly honest about the grind, the growth, and the support it takes to build something that lasts.

Tieghan’s story is a reminder that longevity trumps virality, and that success doesn’t require perfection, but persistence. We talk about what inspires her, what drains her, and how she stays original in a sea of food trends and copycats. With a grounded sense of self and a vision rooted in quality over quantity, she proves that you don’t need to do it all, just the things that matter most. Whether she’s talking about building her email list, battling burnout, or dodging AI content theft, her message is clear: own your work, know your audience, and keep showing up.

Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”

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