Michael Michalowicz is an American author, entrepreneur, and lecturer. He is the author of five business books including Fix This Next, Clockwork, Profit First Revised & Expanded, Surge, Profit First - The Pumpkin Plan and The Toilet Paper Entrepreneur, is an advocate of a business philosophy by the same name, and is a former small business columnist for The Wall Street Journal. He is the "Business Rescue" segment host for MSNBC's Your Business. He hosted the reality television program called Bailout!.