In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too.
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