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What gets someone to buy our products or services? How do you make LinkedIn a meaningful sales channel? In today’s discussion, Craig speaks with LinkedIn expert Ryan Musselman on optimizing your LinkedIn presence. Ryan highlights the importance of focusing on and mastering a single platform for maximum impact. Understanding effective methods to connect with a broad audience is crucial for achieving your strategic goals. LinkedIn offers excellent opportunities to engage with your target demographic.
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Highlights from Craig and Ryan’s conversation:
- What influences customers to buy services and products
- What if customers don’t know what they want?
- The answer to what they need is inside of them, so ask good questions
- Selling the path to the outcome and the transformation
- Focus on helping potential and current customers overcome their obstacles
- Have a natural way to sell without “selling”
- Speak to the problem or the want instead of using the phrase “demo”
- Maximizing the time you spend on LinkedIn
- The more rapport you build with a potential customer, the more they will trust you
- Engaging with their content in order to create deeper connection rates
- LinkedIn as a platform is embracing video more and more
- LinkedIn as an amplification system
- The power of video for building connections
- Be intentional with LinkedIn for 6 months: engage with content, make connections, and build relationships.
A Little About Ryan:
Ryan Musselman is the founder of Coaches who Close. CwC equip coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.
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