Betting Everything on Yourself: Building Success from Nothing with Sel Watts, Founder & CEO of What's Next PX

Aug 26, 2025

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Join host Syama Bunten for a raw and inspiring conversation with Sel Watts, serial entrepreneur and founder of What's Next PX. Sel shares her remarkable journey from childhood instability and domestic violence in Australia to building a successful international consulting firm - all without any formal business education, startup capital, or family support.

In this candid conversation, Sel reveals how early adversity shaped her fierce independence and entrepreneurial drive. You'll hear about her transformative experience with life coaching at 27, the bold decision to start her business with a three-month-old baby and just $60 an hour in revenue, and her unwavering commitment to betting on herself. Sel also opens up about the challenges of bringing her husband into the business, nearly losing everything, and her audacious move to New York City at 45 with three kids to start over.

This episode is a masterclass in resilience, self-belief, and the power of having "No Plan B" - Sel's life mantra that she's literally tattooed on her arm. Her story proves that you don't need credentials, connections, or capital to build something extraordinary - you just need unwavering belief in yourself.

Key Topics:

How early adversity can fuel entrepreneurial drive - Learn why difficult childhoods often create the strongest business leaders
The investment that changed everything - Discover how spending $1,000 on life coaching at 27 unlocked Sel's hidden potential
Starting a business with zero capital - Get the blueprint for launching with just $60/hour and a 9-month deadline
Why you should spend money you don't have - Understand the psychology of investing in your vision before you can afford it
How to use rewards to fuel long-term motivation - Learn why public goal achievement inspires everyone around you
The hidden costs of mixing family and business - Explore what happens when spouses join established companies and how to navigate it
Making life-changing moves in your 40s - Find out why it's never too late to chase audacious dreams, even with kids
The power of eliminating backup plans - Discover why removing safety nets forces breakthrough success

Connect with Sel Watts:

Website: https://www.wattsnextpx.com/

LinkedIn: linkedin.com/in/selwatts

Sel is currently building her culture consulting business for founders and would love to connect with business owners who want to create amazing people experiences while achieving their goals.