Exploring the journey and potential acquisition rumors of Prathap Snacks, analyzing their success in the Indian snack market, and questioning why a successful company would buy a struggling one. Focusing on diversification and branding, it discusses the benefits of entering the potato chips business and seeks listener insights.
Prathap Snacks focused on becoming the preferred snack maker for small towns in northern and western India, offering low-value packs that contributed to the majority of their revenue.
The motivations behind Haldi Rams' potential acquisition of Prathap Snacks and the added value it would bring to their existing portfolio remain uncertain.
Deep dives
Prathap Snacks' Journey and Rumors of Acquisition
Prathap Snacks experienced initial success with its IPO, but has since struggled. Rumors have circulated about a potential acquisition, with Hadi Rams being the favored buyer. Prathap Snacks focused on becoming the snack maker of choice for small towns in northern and western India, offering low-value packs that contributed to the majority of their revenue. They also expanded their product range to include ring snacks with toys from a popular cartoon show, which was a successful move. However, factors like inflation, rising raw material costs, and the need to branch out into higher-value packs impacted their profit margins. The motives behind Hadi Rams' interest in acquiring the company and the future of Prathap Snacks remain unclear.
Haldi Rams and the Diversification Strategy
Haldi Rams, an established company in the snack industry, is considering acquiring Prathap Snacks. While Prathap Snacks has faced challenges, the motivations behind Haldi Rams' interest are not entirely clear. Some argue that the acquisition could offer Haldi Rams entry into the potato chips market, while others point out that Haldi Rams is confident in breaking into new businesses on its own. Haldi Rams has recently launched premium chocolates under a different brand, indicating a willingness to explore new ventures. Therefore, the reasons for Haldi Rams' potential acquisition of Prathap Snacks and the added value it would bring to their existing portfolio remain uncertain.
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The Journey of Prathap Snacks and Rumors of an Acquisition
In today’s episode for 27th January 2024, we talk about the journey of Prataap Snacks and the rumours of an acquisition by Haldiram’s.
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