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Finshots Daily

A Diamond Chip on Haldiram’s Shelf?

Jan 27, 2024
06:17
Snipd AI
Exploring the journey and potential acquisition rumors of Prathap Snacks, analyzing their success in the Indian snack market, and questioning why a successful company would buy a struggling one. Focusing on diversification and branding, it discusses the benefits of entering the potato chips business and seeks listener insights.
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Podcast summary created with Snipd AI

Quick takeaways

  • Prathap Snacks focused on becoming the preferred snack maker for small towns in northern and western India, offering low-value packs that contributed to the majority of their revenue.
  • The motivations behind Haldi Rams' potential acquisition of Prathap Snacks and the added value it would bring to their existing portfolio remain uncertain.

Deep dives

Prathap Snacks' Journey and Rumors of Acquisition

Prathap Snacks experienced initial success with its IPO, but has since struggled. Rumors have circulated about a potential acquisition, with Hadi Rams being the favored buyer. Prathap Snacks focused on becoming the snack maker of choice for small towns in northern and western India, offering low-value packs that contributed to the majority of their revenue. They also expanded their product range to include ring snacks with toys from a popular cartoon show, which was a successful move. However, factors like inflation, rising raw material costs, and the need to branch out into higher-value packs impacted their profit margins. The motives behind Hadi Rams' interest in acquiring the company and the future of Prathap Snacks remain unclear.

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