[BONUS EPISODE] Eyewear That Fits Your Face and Your Culture: Tribal Eyes' Inspiring Story with Dr. Ona Utuama
Nov 26, 2024
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In this enlightening discussion, Dr. Ona Utuama, founder and creative director of Tribal Eyes, shares her journey from family medicine to fashion. She highlights the challenges of finding stylish eyewear for diverse facial features and cultural identities. Dr. Ona explains how her brand revolutionizes eyewear by marrying cultural designs with a perfect fit. Tune in for valuable tips on selecting the right glasses and learn about Tribal Eyes' exciting future plans, including a special holiday sale celebrating their growth!
Dr. Ona Utuama founded Tribal Eyes to address the lack of well-fitting and stylish eyewear for diverse facial features.
The brand uniquely combines cultural motifs with eyewear design, allowing customers to express their identity while ensuring a proper fit.
Deep dives
The Birth of Tribal Eyes
Tribal Eyes was created to address a significant gap in the eyewear market, specifically for individuals with diverse facial features. The founder, Dr. Ana Utuama, realized the difficulty she faced in finding glasses that fit well, especially for wider nasal bridges and high cheekbones, sparking the idea for a unique brand. She discovered that many eyewear manufacturers predominantly catered to standard designs, neglecting the diversity in facial structures. This realization led her to combine her medical knowledge with her passion for fashion, ultimately launching an eyewear line that embraces cultural patterns and caters to a broader audience.
Addressing Fit and Functionality
Tribal Eyes focuses on providing eyewear that not only fits but also celebrates ethnic diversity, an aspect often overlooked by traditional brands. The brand emphasizes the importance of fit relative to an individual's facial features, offering a nose bridge fit guide on their website to help customers select the right size. Dr. Utuama highlights the significance of ensuring glasses fit comfortably without causing discomfort, like sliding off or pinching the face. By understanding the anatomical differences in nose and cheekbone structures across different ethnicities, Tribal Eyes aims to deliver eyewear that feels personalized for each customer.
Cultural Infusion in Design
The incorporation of cultural motifs is a key distinguishing feature of Tribal Eyes' eyewear, with designs inspired by African, South Asian, and other global patterns. Dr. Utuama noted the absence of African-inspired designs in Western eyewear, leading her to develop unique, patentable patterns that resonate with a diverse customer base. Popular designs include the Dashiki from West Africa and the Chakra Arts from South Asia, blending aesthetics with functionality. This fusion not only enhances the appeal of the glasses but also creates a meaningful connection to the cultures they represent, allowing wearers to express their identity and heritage.
In this bonus episode, I'm thrilled to introduce you to Dr. Ona Utuama, the brilliant founder of Tribal Eyes. As a family medicine physician, Dr. Ona experienced firsthand the challenges of finding well-fitting, stylish eyewear. Frustrated with the lack of options, she set out to create a brand that celebrates diversity and offers a perfect fit for every face.
Discover how Tribal Eyes is revolutionizing the eyewear industry by infusing culture, science, and style into every pair of glasses. Dr. Ona shares her inspiring entrepreneurial journey, expert tips for finding your ideal fit, and exciting plans for the future of Tribal Eyes.
Tribal Eyes is celebrating their move to a new warehouse with their first-ever warehouse sale! Subscribers can enjoy up to 50% off this Thanksgiving and Christmas season. Click here to subscribe and take advantage of this special offer.
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