Finding The Right Go-To-Market Talent & Landing Your Next Gig

You can have the best product & go-to-market strategy, but if you don't have the right people in the right seats, it doesn't matter Conversely, if you are a stellar GTM professional but you pick the wrong company, you are set-up for failure. In 2023, we have a interesting paradox we are looking at: many folks (myself included) were laid off this year or in 2022 but many companies are struggling to find the right GTM talent even with the surplus of supply. Thankfully, Graham Locklear, a stellar GTM recruiter and extremely knowledge in the fundamentals of GTM came on the show and shared his best practices for hiring the right go-to-market talent and finding your next role.

Here is rundown of our conversation: [00:00:01] Strategies for Attracting Talent and Finding Your Next Gig [00:01:18] Graham Locklear Discusses the Current State of the Market in the Tech Industry [00:03:36] Challenges in Job Hiring despite Surplus Supply in the Market [00:05:51] Building High Performing Go-to-Market Teams [00:08:14] Taylor Wells Discusses Marketing and Sales Strategy Shifts for SaaS Companies [00:09:43] Graham Locklear on Successfully Scaling Your Sales Team Based on Business Stage [00:12:31] Discussion on Hiring and Compensation Strategies for Early-Stage Companies [00:16:46] Discussing Recruiting Principles and Strategies Amidst Challenging Times [00:18:58] Finding the best candidates for job positions [00:24:08] Identifying Key Aspects of a Candidate's Profile for a Job Role [00:25:16] How to Prioritize When Hiring and Evaluating Potential Candidates with Graham Locklear [00:33:36] Insights on Leadership & The Importance of Hiring the Right Employees [00:34:22] Effective Interview Process for Hiring Managers [00:36:54] Tips and Tricks to Finding Top Go-To-Market Talent [00:38:31] The Advantages of Specialized Expertise in Businesses and Employee Hiring [00:39:55] Job Hunting Best Practices for Go-to-Market Leaders with Graham Locklear [00:46:18] Graham Locklear discusses job-hunting strategies and the importance of maintaining emotional well-being