Guy Kawasaki's Remarkable People How Behavioral Economics Shapes Our World with Richard Thaler and Alex Imas
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Dec 17, 2025 
Join Nobel Laureate Richard Thaler, a pioneer in behavioral economics, and Alex Imas from the University of Chicago as they dissect the quirks of human decision-making. They discuss the fascinating concept of nudges and how simple choices can dramatically influence behavior. Thaler advocates for universal school meals to reduce stigma, while both guests explore why professional traders often make irrational choices. They also delve into the dynamics of cryptocurrencies and how behavioral biases shape market trends, offering insights that challenge our understanding of rationality.
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Simplify Forms, Remove Sludge
- Simplify forms to improve decisions and participation for busy people.
- Reduce 'sludge' and make important choices clear so people can act without unnecessary friction.
Behavioral Roots Precede Mathematical Shift
- Economics moved away from behavioral descriptions after WWII due to a mathematical revolution.
- Adam Smith and Keynes wrote in behavioral terms long before the modern formal models took over.
The Behavioral Economics Summer Camp
- Thaler and Kahneman ran a 'summer camp' that trained many of today's behavioral economists.
- That program spread behavioral methods into mainstream economics departments worldwide.