#10 | Lessons from hedge fund management and trading desks; building customer-facing apps with AI today/ tomorrow, and deconstructing gender norms with Wild.AI founder Hélène Guillaume Pabis

Today I am speaking with Hélène Guillaume Pabis. Hélène founded Wild.AI, a customer-facing app to optimize physical performance and wellbeing tailored to women athletes. 

Hélène also operated as an angel investor in startups and worked in AI consulting, hedge fund management and trading in a number of investment banks. 

She is a passionate athlete, parent, and founder. 

I was keen to have Helene on the show to share her interesting bio and life-lessons, but also for two more specific reasons: First, I wanted to understand how she builds with AI tools, providing us with a practical example that is deployed to customers today (and what usage her business will have for such tools in the near future).   

Second, she's very vocal about her ambition to change still all-too common gender stereotypes. We also touch on this with Julia Grosse in Episode #4, when we talk about some of the gender conventions of 30-40 years ago that contributed to couples staying together for a lifetime. 

In this conversation with Hélène, we cover:

• Lessons from hedge fund management and trading securities 
• Dealing with setbacks including being made redundant
• Some differences between predictive analytics, machine learning (ML), and artificial intelligence (AI)
• Using large-language models (LLMs) in consumer apps (what Wild.AI is doing today and tomorrow)
• We discuss hyper-conventional conceptions of womanhood and counter-narratives that more accurately account for plural selves and varied personalities. They also account for what customers really want and need, and are not getting from the market right now 
• How to push back confidently on Dragons Den
• The power of pre-mortems and negative visualization (yes, there is a lot of work on how "positive" visualization can help; here, we look at a Stoic philosophy variation, anticipating and desensitizing ourselves against potential failure to better face risks
• Embracing shame and fear as a strong way to feel alive (vs. trying to avoid these emotions at all cost). And... 
• Puerto Williams, the southernmost settlement in the world.