S8. E. 5 Our Place Founder Shiza Shahid Makes the Case for Building a Business for Profit and Purpose

Times are changing and so is the way we do business. Corporate social responsibility is more important than ever, and not just to investors but to customers. More consumers are demanding that companies ditch outdated models for transparency and instead adopt open communication and sustainable practices in a bid to make the world a better place. In fact, 84% of consumers say it is important to them that a company supports charitable causes. Buying into brands that partner with charities is an easy way for consumers to feel like they’re giving back. And an overwhelming number are willing to pay more to know that what they’re spending their money on is actually good for the earth and the people on it. But the question is, can we create an ethical balance between profit and purpose? The short answer is yes and for this episode of WorkParty, our host Jaclyn Johnson sits down with Shiza Shahid who is doing just that with her kitchen and homeware company, Our Place. The co-founder of the Malala Fund is fusing her passion for philanthropy and social impact to build a brand that brings people together around home-cooked meals. Tune in to learn more about why investing from the heart is the key to building profitable businesses and thriving communities where everyone belongs. Join the party on social @workparty and stay in-the-know at workparty.com.   Guest Shiza Shahid @shiza @ourplace   Visit fromourplace.com, and use code CULTIVATE at checkout to receive $15 off your order   Visit www.Tradesy.com and save $50 on our purchase of $200 or more with code WORK at checkout     Produced By Dear Media