The recent sweeping cuts to USAID and other federal programs have rattled fundraisers across the country and in all sectors. Uncertainty is widespread as nonprofit leaders wait to see just what the fallout will be.
Whether your organization was impacted or is anticipating a budget shortfall, scaling back on riskier strategies like acquisition can be tempting. In fact, media spending, testing, and other efforts that help you reach potential donors are often the first things to go. But if you’re not seeking new donors, how will you replace those you lose through natural attrition? What about the ones who have to give less due to their own financial hardships?
In this episode of the Go Beyond Fundraising podcast, we’re making the case for prioritizing acquisition — especially when you’ve been hit with unexpected budget cuts. Two Allegiance Group + Pursuant AVPs, Erin Robertson and J.C. Bouvier, share how you can use this difficult time to attract new prospects. And if the budget crunch hasn’t hit yet, they have tips to help you prepare.
By staying true to your mission and leading into your opportunities, you can weather this storm
Go Beyond Fundraising: The Podcast for Nonprofits