In a world of seven billion people and counting, innovative design has become more important than ever. From residential to transportation to healthcare, how can we create an innovative built environment that caters to humanity’s changing needs? These are the questions that occupy leading design firms. For Olson Kundig’s CEO Hemanshu Parwani, or "HP" for short, the goal is to source top talent and deploy staff in ways that solve specific problems for clients—and benefit the world at large. Here, HP explains why it's valuable to follow a design-led approach, ask the right questions, and embrace innovation at every turn.

Interview Takeaways

Why now is the time to become an architect
Design is not a commodity
Be a design-led firm
Identify problems to find opportunities
The summit is not the goal
Don’t fixate on titles
Embrace innovation
Look for talent, not resources
Let the project create the budget
The role of operations
Running a firm is like running a project
Set criteria for new projects

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