How One TikTok Video Propelled A Startup To Massive Success

It all happened with one video. A simple video, shot in 15 minutes, quickly went viral and put the startup, Popl, on the map.   

Jason Alvarez-Cohen started Popl as a way to share social media information, via an app where you just tap each other's phones.  

Aimed at Gen Z, it made sense.  But he soon learned that professionals were using it to exchange contact information, like email addresses or LinkedIn profiles.  He pivoted and, with an improved product and targeted marketing strategy, the new improved Popl blew up.  

He was recently made the Forbes 30 Under 30 List and Popl is exploding.  

He drops some great business advice in this one and I think you'll like it.  

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