Bloomberg Talks Former England Footballer Eni Aluko Talks Women's Football
Jul 25, 2025
Eni Aluko, a former England Lioness and advisor to Mercury13, dives into the thrilling world of women's football. She discusses the significance of the Women's European Football Championship final and its record attendance. Aluko emphasizes the need for investment in women's sport, advocating for innovative structures to foster growth. She also touches on the evolving broadcast landscape and the ongoing fight against racism in football, highlighting the importance of accountability in making the sport more inclusive and accessible.
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Record-Setting Women's Football Final
- The Women's European Football Championship final is set to attract unprecedented viewing figures and full stadium attendance.
- This surge in attention boosts brand investments and inspires future generations in women's football.
Innovative Investment in Women's Football
- Mercury 13 creates forward-thinking women's football clubs, focusing on luxury experiences and player career investment.
- This distinct approach aims to build sustainable, investable properties separate from traditional men's football models.
Second Mover Advantage in Football
- Women's football benefits from a 'second mover advantage' by learning from men's football's financial mistakes.
- Investors appreciate doing things differently, attracting new commercial partnerships and sustainability.