The Jack Moses Podcast Dakota Robertson: How To Scale A Creator Business
Feb 23, 2024
Topics include mindset shifts for creators, power of saying no, psychedelics for growth, starting from scratch, integrity in success, transformative business journey, impact of travel on creativity, challenges of declining opportunities, managing social media messages, and life-changing testimonials.
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Tattoo As A Value Statement
- Dakota tattooed The Death of Socrates because he admires standing by values and accepting death.
- He chose a meaningful, detailed piece after long consideration and a skilled artist.
Leverage Changes What Money Means
- Dakota realized the leverage of a personal brand after launching cohorts and big months.
- Making lots of money removed some meaning but revealed new levels to chase.
Replace High-Touch Sales With A Low-Ticket Funnel
- Restructure offers to reduce hands-on fulfillment and remove closers.
- Use a low-ticket paid community to build trust and convert to higher-ticket cohorts.