373: The Personal Spending Paradox: Why It's Harder to Buy That Dress Than Pay for Everyone Else

Do you consider yourself a master negotiator when it comes to finding the "best" deal on a new school backpack, but suddenly get amnesia when it's time to justify buying yourself a coffee that costs more than a dollar? 

This episode dives deep into why buying that cute top feels like a federal offense, but splurging on your kid's every whim is a walk in the park. It turns out, selfless spending can actually release dopamine, the brain's feel-good chemical, making it easier to be generous with others while self-spending can lead to guilt due to conflicting beliefs. 

Ready to ditch the undies with holes and buy yourself something nice? Tune in and let's get you feeling worthy!

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