Side Hustle School Ep. 3098 - STORY: Engineer Turns Home Energy Problem Into Million-Dollar Solution
Jun 25, 2025
A construction engineer identifies a major energy waste issue in attics and invents a clever foam cover for attic stairs. This innovative solution not only saves homeowners money but also blossoms into a lucrative side hustle, generating over two million dollars annually. The story showcases how addressing practical challenges with creativity can lead to extraordinary success. It highlights the balance of passion, strategy, and market demand in turning a simple idea into a thriving venture.
AI Snips
Chapters
Transcript
Episode notes
Engineer Builds Attic Solution
- Mark Tyrell, a construction engineer, made a foam cover for his attic stairs that lowered his electricity bill overnight.
- He launched BatikDoor.com in 2002 and made his first sale the same day, selling a few units per week initially.
Trade Shows Challenged Hustle
- Mark and his wife tried selling at trade shows but found them expensive and exhausting.
- They did about 10 shows but realized balancing this with full-time jobs was too stressful.
Online Channels Boost Sales
- Mark expanded sales by listing products on eBay, Amazon, and Etsy, reaching more customers.
- By year two, annual sales reached about $50,000, growing through multiple online channels.